We’ve got something exciting (and a little different) to share: West Community Credit Union has launched a podcast! And not just any podcast. Banking on You is a storytelling project that’s close to our hearts, and we can’t wait for you to hear it.
Our host, Josh Rodriguez, AVP of Fintech and Mission Integration, puts it best:
“Credit Unions do amazing work, and many lives are being changed daily through our efforts, but unfortunately, we’ve never been that great at telling our story. Banking on You, along with other active efforts across the industry, is poised to change the trajectory of Credit Union storytelling.”
Instead of traditional interviews, we’re focused on real, powerful stories. The kind that reflects who we are, why we do what we do, and how credit unions like ours are making a difference. We’re talking about the members whose lives have been transformed, the communities we love and serve, the employees who live our mission every day, and the moments that make us pause and say, this is why it matters.
“In banking there’s a lot of push for efficiencies. Mega banks put you in a box and group people together as broadly as they can,” said our President/CEO, Jason Peach. “We found in order to serve all our members and their diverse backgrounds and needs; we had to understand their personal story, which is integrated into our mission and our culture.”
Why “Banking on You”?
The name might sound familiar. That’s because it’s been our tagline for nearly a decade. Banking on You is a natural extension of what we are, and what we love doing. So, it makes sense that when we decided to launch a podcast, we’d include storytelling as its focus. It’s part of our mission and our vision.
“We developed the Banking on You tagline because we truly bank on our members’ success,”explains Koren Greubel, VP of Marketing and Digital Experience. “We bank on their bright futures, their financial well-being, and the dreams we can help them reach. This podcast gives those stories a space to be heard.”
We believe storytelling is powerful, especially in an industry that’s not always known for its heart. But we know the truth: this work is deeply personal. It’s about people. And we’re proud to put those people at the center of our stories.
Banking on You is available wherever you listen to podcasts and we’re just getting started with Season Two already in the works for later in the year. Subscribe, listen, and share today!
